Couture at a click of a button
Shopping for your wedding outfit can be equal parts mind-blowing and mind-boggling. In such cases, how buyer-friendly are online shopping portals? Spoiler: it could be simpler than you think!
The size factor
Shopping for an outfit—without inspection or appraisal, sans trials or fittings—can be an exercise in uncertainty, especially while selecting the right size. If it doesn’t fit, you’ve squandered both, time and money. Needless to say, most sizes are subject to general measurements, which usually can be altered. “If the outfits can be altered post-purchase, then it shouldn’t pose a problem,” states designer Shehla Khan. To safeguard yourself from the hassle of having to return an item because of size, Arora instructs, “Keep a measuring tape handy and ensure you carefully check the measurements listed on the site. Alternately, if you think your size will fluctuate over the course of preparing for your wedding, then opt for an outfit that’s one size bigger and get your local tailor to alter it a few weeks before your wedding.”
Is the dress black and blue or white and gold?
For the uninitiated, the legend of ‘the dress’—an internet sensation that divided the world into two distinct camps: black and blue, and white and gold—put colour inspection under the scanner. “The true colour of a garment will never be identical to the image on your screen. There are always going to be variations (some slight, others drastic) due to each screen’s resolution. The only way a bride-to-be can truly tackle this issue is by visiting the designer’s store or any multi- designer boutique that has the ensemble in stock to see it first-hand before ordering it online. Alternatively, if it is a website the bride-to-be regularly orders from, she will have a better idea of how similar the image colours are to reality,” share Saaksha and Kinni, as a solution to ensuring you make the right colour choice.
Online versus offline
When asked about what can be bought online versus items that must be purchased in person, Saaksha and Kinni believe that it varies from person to person and bride to bride. Ultimately, it comes down to what an individual feels comfortable buying online versus offline. “Personally, we feel that bridal outfits (ceremony, sangeet and mehendi outfits), for example, should always be bought in person. This allows you to see the true colour, fit and silhouette. You also have more control over the deliverables and trials, which will relieve some stress and allow you to concentrate on other unforeseen wedding issues. However, this shouldn’t discourage brides from purchasing their trousseau online. In fact, shopping for your trousseau and planning for post-wedding outfits can be stress-free and fun if done online. You have the freedom of relaxing at home and perusing through hundreds of styles and colours without ever having to leave the house!
The low-down on e-tail
While Khan is an advocate of online shopping, she advises that if a garment is available at a store in your city, then one must visit it—especially if it’s for an expensive outfit—to know if it looks good on you. Arora, nevertheless, recommends opting for a reputed website and suggests you do your homework well. “Take time to contemplate what you want to buy and don’t solicit the opinion of too many people. Ideally, start shopping when your dates and venue are set so you know the season and ceremonies to shop for. This is done a year to 10 months prior to your big day. Research online and offline, visit the stores of the designers to check the pieces and then make a decision,” he counsels.
Photos: Getty Images