Learn how to work with gold—a colour trend that is currently ruling the beauty game
From foils and lids to highlighters (read: Fenty Beauty’s Trophy Wife highlighter) and luminising powders—gold is popular with the high-on-glamour girl. Gold make-up looks rich on Indian skin tones and can give your face an alluring look. “When wearing shades of gold, the key is to create balance and highlight only one feature at a time. Don’t go overboard with the colour,” warns Richa Rajan, beauty expert, MyGlamm.
AN EYE FOR GOLD
The colour makes a strong statement when used on the eyes. Gold—synonymous with glitz, glamour and illumination—is quite popular among young brides, as celebrity make-up artist Niti Luthra shares, “Add a hint of gloss to the gold pigment to make the lids appear glossier. As glitter on the eyes is trending this season, apply a sweeping stroke of gold eyeliner for dramatic effect. Being a warm hue, gold complements Indian skin tones; it’s a fail-safe colour for the bridal look.” But if a gold lid is over the top for you, Rajan suggests, “Use a soft brush to pick minimum pigment; start with less and build on the colour if you want. You can add black eyeliner to give definition; extend the wing for a dramatic effect.”
POUT OF GOLD
Consider playing up your lips with the boldness of gold. Achieve gold lips especially with a super shiny gloss or metallic lipstick. “When trying to focus on the lips, I balance my look by keeping the rest of the face clean; just a dewy base for flawless skin. I start off by defining the lip with a creamy nude lip colour pencil. After filling it in with the same colour, I coat it with a diamond shine lip gloss. In order to achieve a dramatic effect, I dab some gold eye pigment on top of the lips. One can also dab some gold highlighter or an intense gold shadow instead of a pigment,” directs celebrity make-up artist and Colorbar brand ambassador, Shraddha Naik.
Gold works well when used on the body to enhance and highlight. “Consider a contouring powder, with golden sheen and glitter. You can sweep this across your cheekbones, décolletage, shoulders and midriff to give your skin a sculpted look in a matter of seconds,” says Monisha Jayaraman, beauty expert at Guerlain. For those of you who enjoy indulging in gold and want to make this colour a part of your everyday look, you can’t go wrong with a highlighter. “Experiment with different kinds of highlighters—from shimmer brick compacts to luminous liquids sticks. In order to use shimmer as a highlight, it’s important to know how to balance the other key features of your face. I recommend keeping the face dewy and clean; avoid using blush,” suggests Naik.
When it comes to make-up, gold may be the new red—it’s classy, subtle and regal. Stafford Braganza, national make-up artist, L’Oréal Paris, India, feels, “There is an array of gold shades for contemporary make-up fans. Considering that every shade has a different dimension to add to the look, it is vital to choose the right shade of shimmer. Plum gold, dull gold, champagne gold or pearly white with gold will complement cool skin tones. Use mocha gold, copper gold, bright yellow gold and rose gold on warm skin tones.”
Back in the ’90s, gold and silver colours were the only shimmery and metallic hues in make-up. “Only recently have we witnessed a growth in the make-up industry resulting in the production and availability of options. Hues like rose or champagne can easily replace yellow gold in order to achieve a similar kind of traditional or intense shimmery look,” states Naik. After all, rose and champagne shades are the most popular alternatives to golden yellow make-up. “As a shade, rose gold is feminine and sophisticated and it works well on most skin tones. The soft glow of rose gold creates a modern, romantic and unexpected finish—a luminous and super feminine look. Champagne is a soft tone with undertones of yellow and beige. It’s airy and looks best on fair skin and makes for a perfect highlighter and eyeshadow,” points Rajan.
Gold is a tricky and intense colour to work with. It’s essential to keep in mind that the entire face must be balanced out. “If you opt for gold in your eye make-up, use concealer to even out the skin tone, as gold colour tends to highlight all the flaws. To catch any eyeshadow fallout, brush loose powder under the eyes and dust away once done,” suggests Rajan. It’s important to not get carried away. “Less is more. Start with a little bit and build the intensity. Also, the general rule of thumb is to focus on one feature, for instance, do dramatic eyes and a neutral mouth or a bright lip and simple eye make-up. The compliment you want to hear is ‘you look beautiful’ and not ‘your make-up is fab’,” says Ajoy Sengupta, regional trainer (West and South), Sephora India.
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