The reason why gold jewellery is the most popular choice goes beyond its alluring shine. Read on to find out why it is sought-after even after all these years
Perceived as a symbol of prosperity and auspiciousness, gold is a highly coveted metal. Moreover, gold ornaments are passed from one generation to another and are treasured as heirlooms.
WHERE IT BEGAN: “The first human interaction with gold occurred in ancient Egypt somewhere around 3000 BC. It was regarded as a prized possession by the temple priests and pharaohs. It was deemed precious as it was found on the capstones of pyramids. Later, it was used as a solid currency because gold, unlike other metals, doesn’t oxidise quickly,” says Siddhartha Sacheti, CEO, Jaipur Gems, who gives us a glimpse of this precious metal’s history.
THE PRECIOUS FACTOR: While gold is not a rare metal, it is difficult to find and extract in large quantities. Its malleability and resistance to corrosion makes it one of the most sought-after metals among jewellers and customers alike.
ASSOCIATED REGIONS: Karnataka and Jharkhand are known for gold mining, though India’s contribution to gold production in the world amounts to just around 0.1 per cent.
Own it: For the millennial bride, Sacheti recommends handcrafted gold chokers and oversized chandbaalis.
Lead Photo: The Cheesecake Project